Solution: HBO's media agency, OMD, contacted Kikucall to craft a campaign to drive traffic to the LHIOB website, and drive consumers to download Entourage-branded mobile content.
In order to achieve the client's goal, Kikucall designed a campaign to promote a series of exclusive "Let's Hug It Out Bitch" ringtones available exclusively at www.LHIOB.com.
- Kikucall developed an online ringtone interface that was integrated into the www.LHIOB.com website.
- The interface collected consumer mobile phone information, and sent free LHIOB ringtones directly to consumer mobile phones.
- Kikucall also sent a text message blast to a targeted list of 50,000 opt-in consumers in New York and Los Angeles. The messages contained a link to a Kikucall-developed WAP site where consumers could download the free LHIOB ringtones.
Source: Mobile Marketing Association
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